Reese's $25,000 promotion may violate sweepstakes laws

Reese’s may be violating state and federal laws with a sweepstakes offer currently advertised on packs of peanut butter cups.
Reese’s may be violating state and federal laws with a sweepstakes offer currently advertised on packs of peanut butter cups. The promotion on two-cup packages reads “You could win $25,000” and, in smaller print, “See details inside.” But only after consumers have bought and opened a package can they see the small print: no purchase is necessary to win. The Reese’s contest was first reported Monday by Edgar Dworsky, a consumer advocate and former assistant attorney general in Massachusetts. Pennsylvania-based Hershey Co., which owns the Reese’s brand, said its website contains full details of the promotion, and stores should have signs explaining it.

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