Cîroc launches passion fruit vodka

Premium spirit brand Cîroc is launching a passion fruit version of its vodka. Available in a 70cl format, it is being rolled out in the off-trade and is available until stocks last. The firm hopes the new flavour will capitalise on the brand’s popularity and help shoppers celebrate their big moments. The flavoured-vodka category is currently growing at almost 60%, and the company hopes Cîroc Passion will help boost sales. Nick Pearson, brand manager for

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CIROC Limited Edition Honey Melon is the perfect go-to spring and summer spirit made with vodka distilled five times from fine French grapes and finished in a tailor-made copper pot still in Southern France. This spirit is masterfully infused with a distinctive blend of melon, honey, and other natural flavors, resulting in a taste experience that is lusciously different and elegantly smooth. Enjoy with fruit juice or club soda for a delightful drink. Please drink responsibly.

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