The Coca-Cola Wars: Can Anybody Really Tell the Difference

While few people can reliably discern any difference in a blind taste test, Coca-Cola is winning in its branding war with Pepsi.

Coke and Pepsi earnings comparison as KO and PEP stocks fall

Cola wars return: Pepsi MAX vs. Coke Zero

No one likes a copycat

How many people know the Coca-Cola formula? - Quora

Comparative Analysis Coca-Cola Vs Pepsi

Cola wars between Cocacola and Pepsi

Sells Like Teen Spirit - JSTOR Daily

Coca Cola Vs. Pepsi Explained: The Differences Between Them

New Coke Didn't Fail. It Was Murdered. – Mother Jones

Inside the Cola Wars: The History of Coca-Cola and Pepsi's Rivalry

New Coke - Wikipedia

Pepsi paradox: Why people prefer Coke even though Pepsi wins in

History of Coca-Cola Advertising Slogans