PR Pop Quiz: When is a Product Launch Not a Product Launch? - Buchanan Public Relations

This week’s launch of Microsoft’s long-anticipated Windows 10 has sent us down memory lane. In the last two years, we have been asked to help four or five companies either launch their new business or introduce a new product. With the exception of one (more on that in a minute), these “launches” truly didn’t deserve Keep reading

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PR Pop Quiz: When is a Product Launch Not a Product Launch

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