Building A Franchise: Why We Need 'The Lego Transformers Movie

Just about everybody knows what the Transformers are! For those who don’t know, the Transformers is a media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. The franchise began in 1984 with the Transformers toy line and centers on factions of self-configuring modular extraterrestrial robotic lifeforms (most notably the Autobots and the Decepticons) in an endless civil war for dominance over…

Review: LEGO 10302 The Transformers Optimus Prime – Lightailing

Lego Transformers Rise Of The Beasts Optimus Prime

Making of 'Lego Movie': 7 Years, a Trip to Denmark and a Race Against the Disney-Lucasfilm Deal Clock – The Hollywood Reporter

Defend the universe from the evil Decepticons with the Kre-O Transformers Optimus Prime construction set. This set allows you to build Optimus Prime, the leader of the Autobots, in either his vehicle or robot mode. The two-in-one Autobot Optimus Prime set includes 90 individual Kre-O construction pieces that easily snap together to take shape. This product does not convert but can be rebuilt. Your child can construct and deconstruct Optimus Prime so he can best serve the cause of the Autobots.