Pivotal moments are driven by data”: Christian Horner on Red Bull

Last season’s Formula One title battle between Lewis Hamilton and Max Verstappen not only provided plenty of on-track action, but the perfect platform to showcase a new partnership between Red Bull Racing and computer technology giant Oracle. Now a title sponsorship for 2022, Ariel Kelman, executive vice president and chief marketing officer for Oracle, and Christian Horner, team principal of Red Bull Racing, discuss the collaboration.

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Gavin Bierman on LinkedIn: “Pivotal moments are driven by data”: Christian Horner on Red Bull…

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