Kellogg reveals new names for 2 independent companies: Here's what

Kellogg's wants you to add water to its new cereal

Kellogg's spin-off outlines 'three horizons' for growth in cereal

Kellogg reveals new names for split companies - Just Food

Breakingviews: Kellogg's three-way breakup plan lacks crunch

Kellogg's Brands - FourWeekMBA

Kellogg agrees to settle sugary cereal class action with $20m fund

Kellogg Company splitting into three businesses

The Kellogg Company announces names for new companies

Kellogg reveals new names for split companies - Just Food

New Product Categories Need New Brand Names by Nayla Cox - Ebook

Kellogg CEO on new name reveal: Rebranding 'was a daunting task

Corporate Spinoffs: Why and How Companies Break Up - Bloomberg