Uncle Ben's rice changes name to more 'equitable' brand

Products will be labelled Ben's Original and will no longer show the bow-tied black man on packaging.
Products will be labelled Ben's Original and will no longer show the bow-tied black man on packaging.

Uncle Ben's set for name change, rebrand - Convenience & Impulse

Transform magazine: #TransformTuesday: 29 September - 2020 - Articles

New Uncle Ben's name: Ben's Original rice now available in stores

386 Uncle Bens Images, Stock Photos, 3D objects, & Vectors

Uncle Ben's Unveils New Name & Logo To Step Away From Racist

87 Uncle Ben's Rice Images, Stock Photos, 3D objects, & Vectors

New Uncle Ben's name: Ben's Original rice now available in stores

Mars Food rebrands Uncle Ben's as Ben's Original - FoodBev Media

86 Bens Original Rice Royalty-Free Images, Stock Photos & Pictures

Mars reveals new name for Uncle Ben's rice brand - Grocery