What Nestlé's attempt to trademark the shape of a KitKat teaches us about design
The concept of “affordances” is used by product designers to capture the sense that an object seems to call for certain kinds of use. A handle affords holding, a button pressing and a KitKat breaking.
Kit Kat Was Unable to Trademark the Four-Fingered Candy Bar Shape
Kit Kat case: The food and drinks with trademarked shapes
Cadbury Loses Nine-Year Battle to Trademark Purple Shade - WSJ
Nestlé loses high court battle to trademark shape of KitKat, Nestlé
NEWS: Imitation is the greatest form of flattery unless it's costing you PROFIT! More Chocolate Wars…
British Judge Rules Nestle Can't Trademark the KitKat Shape - Law Street
KitKat: Cadbury wins battle against Nestle over shape of four fingered bar
Atari sues Nestlé over 'Breakout' KitKat ads
Kit Kat Trademark and Copyright Law
Latest News and Stories - Lifehacker Australia
KitKat: Cadbury wins battle against Nestle over shape of four fingered bar
chocolate – The British Candy Connoisseur